Education
October 1998 |
Ph.D. |
University of British Columbia,
Commerce and Business Administration (Marketing) |
May 1994 |
M.Tech. |
Indian Institute of Technology Kanpur
Industrial and Management Engineering |
September 1991 |
B.Engg. |
University of Allahabad,
Production and Industrial Engineering |
|
Doctoral Thesis
Title: "Dynamic Marketing Decisions in
the Presence of Perishable Demand"
Committee:
Charles B. Weinberg (Supervisor)
Eunkyu
Lee (Marketing)
Marting
L. Puterman (Management Science)
Shelby Brumelle (Management Science)
Masters
Thesis
Title:
“Applications of Lagrangean Relaxation in Constrained Network
Flow Problems”
Supervisor: Ravindra K. Ahuja (now at Univ. of Florida, Gainesville)

|
Academic Honours and Awards
2004 |
AICTE (All
India Council of Technical Education) Career Award for
Young Teachers |
2004 |
DST (Department of
Science and Technology), Govt. of India, Fast Track
Proposal for Young Scientist Awardee |
1997 |
Fellow, Doctoral
Consortium at Cincinnati (USA), American Marketing
Association |
1996-1998 |
University Graduate Fellowship, University
of British Columbia |
1994-1996 |
E.D. MacPhee Graduate
Fellowship, University of British Columbia
Leslie G.J. Wong Fellowship,
University of British Columbia
Entrepreneurship Research Alliance
Funding, University of British Columbia |
1987-1991 |
Merit Scholarship,
Motilal Nehru Regional Engineering College,
University
of Allahabad, India |
1980-1985 |
Integrated Merit
Scholarship, U.P. Government, India |

|
Publications/Research
Work
Refereed
Academic Journals |
1. |
Swami, Sanjeev, Jehoshua Eliashberg, and
Charles B. Weinberg (1999), “SilverScreener: A Modeling
Approach to Movie Screens Management,” Marketing
Science (Special Issue on Managerial Decision Making),
Volume 18, Number 3, pp. 352-372. (paper mentioned in
a press release of INFORMS, Society of Operations Research
and Management Science, CBC: Canadian Broadcasting
Corporation and Variety, trade magazine of
Hollywood.) |
2. |
Ritchie, Robin, Sanjeev Swami, and Charles
B. Weinberg (1999), “A Brand New World for Nonprofits,”
International Journal of
Nonprofit and Voluntary Sector Marketing,
Volume 4, Number 1, pp. 26-42 |
3. |
Eliashberg, Jehoshua, Sanjeev Swami, Berend
Wierenga, and Charles B. Weinberg (2001), “Implementing
and Evaluating SilverScreener: A Marketing Management
Support System for Movie Exhibitors,” Interfaces:
Special Issue on Marketing Engineering, 31:3, May-June,
pp. S108—S127.
|
4. |
Swami,
Sanjeev, Martin L. Puterman, and Charles B. Weinberg (2001),
"Play It Again, Sam? Optimal Replacement Policies
for a Motion Picture Exhibitor," Manufacturing and
Service Operations Management, V 3 (4), pp. 369-386. |
5. |
Swami, Sanjeev and
Pankaj Khairnar (2003), “Diffusion of Products with
Limited Supply and Known Expiration Date,” Marketing
Letters, February, Volume
14, Issue 1,
pp. 33-46 |
6. |
Mittal, Sharad, and Sanjeev Swami (2004),
“Pioneering Advantage: Conceptualization, Proposition, and
Analysis in Indian Context,” Vikalpa: The Journal of
Decision Makers, Volume 29, Number 3, July-September,
pp. 15 - 33. |
7. |
Swami, Sanjeev and Pankaj Khairnar,
“Optimal Normative Policies for Marketing of Products with
Limited Availability,” (accepted in Annals of
Operations Research). |
8 |
Swami, Sanjeev, and Rajesh K. Porwal,
“Entrepreneurship, Innovation and Marketing:
Conceptualization of Critical Linkages,” (accepted in
Journal of Advances in Management Research). |
9 |
Swami, Sanjeev, “Invited Comment on Article The Motion Picture Industry: Critical Issues In Practice, Current
Research & New Research Directions by Jehoshua Eliashberg, Anita Elberse and Mark A.A.M. Leenders”
(accepted and forthcoming in Marketing Science)
|
Refereed Book Chapters
|
10 |
Kumar, Sanjay, Sanjeev Swami, and Tapan P.
Bagchi (2000), “An Exact and A Metaheuristic Method
for Optimum Resource Allocation in Opportunity Windows,” (In
“Information Technology and Operations Management:
Relationships and Synergies,” Editors: O.K. Gupta and Ravi
Seethamraju, Tata McGraw Hill, (ISBN 0-07-043585-5)). |
11 |
Mittal, Sharad, and Sanjeev Swami (2003), “Pioneering
Advantage: Conceptualization and Propositions,” (In
“Management of Research & Development in the New
Millennium,” Editors: D.K. Banwet, S.S. Yadav, and K. Momaya,
Macmillan India Ltd. (ISBN 1403-90986-5)). |
12 |
Swami, Sanjeev and Anand Sabale (2003),
“Dynamic Optimal Pricing Strategies for
Yield Management: A
Markov Decision Process Approach,” (In “Operations Research
and Its Applications: Recent Trends, Vol. II,” Editors: M.R.
Rao, and M.C. Puri, Allied Publishers, (ISBN 81-7746-594-3))
|
13 |
Raut, Sumit, Sanjeev Swami, Eunkyu Lee, and
Charles B. Weinberg (2004), “Contract Design In Complex
Supply Chains Using Genetic Algorithm and Game Theoretic
Approaches,” (In “Logistics and Global Outsourcing,”
Editors: Kulwant S. Pawar, Chandra S. Lalwani, Janat Shah,
Center for Concurrent Enterprise, University of Nottinghan,
UK, (ISBN 0-85358-129-0)). |
14 |
Raut, Sumit, and Sanjeev Swami (2005), “Multi-Machine
Scheduling Problem for a General Class of Job Value
Deterioration Function,” (In “Operations Research with
Economic and Industrial Applications: Emerging Trends”,
Editors: S.R. Mohan and S.K. Neogy, Anamaya Publishers,
(ISBN 81-88342-40-8)). |
15 |
Swami, Sanjeev and Ram Krishna, “Evaluation
of Web-Sites on Information and Entertainment Properties:
The Role of Involvement,” (accepted in Contemporary
Research in E-Marketing, Volume II, forthcoming 2005, LEAD
ARTICLE) |
16 |
Sanjeev Swami, Neelabhro Deb, Sudhir Nagle, Sreejith
Ummathiriyan, and Bindumadhavi P, “Job Search at Naukri.com:
Case Study of a Successful
Dot-Com Venture in India,
(accepted in Contemporary Research in E-Marketing, Volume
II, forthcoming 2005). |
17 |
Gupta, Jatinder N.D., Sumit Raut, and Sanjeev
Swami, “Multi-Machine Utilization with Time-Varying Job
Values Functions,” (accepted in forthcoming book of Society
of Operations Management VIII International Conference,
NITIE Mumbai, India, December 17—20, 2004). |
18 |
Raut, Sumit, Sanjeev Swami, and Jatinder N.D. Gupta,
“Capacitated Single Machine Scheduling with Deteriorating
Job Values,” (accepted in forthcoming book of ORSI 2005, IIM
Ahmedabad, India, January 8-11, 2005, Publisher: Allied
Publishers). |
Conference
Proceedings and Abstracts |
19 |
Swami,
Sanjeev, Jehoshua Eliashberg and Charles B. Weinberg (1996)
“SCREENER: A Modeling Approach to Movie Screens Management,”
(abstracts of INFORMS 1996 Marketing Science Conference,
Gainesville, Florida, USA, March 7-10, 1996). |
20 |
Swami,
Sanjeev, Eunkyu Lee and Charles B. Weinberg, "Optimal
Channel Contracts for Marketing Perishable Products,"
(abstracts of INFORMS 1998 Marketing Science Conference
at INSEAD, Fontainebleau, France, July 10-13, 1998). |
21 |
P.
Soma1, A. G. Rao1, S. Venkateswarlu1, Shanthalakshmi1,
Sanjay Kumar2, Sanjeev Swami2 and Tapan P. Bagchi2, “An
Exact and a Metaheuristic Method for Optimum Resource
Allocation in Clashing Leo Satellite Visibility Windows,”
(1ISTRAC, Indian Space Research Organisation, Bangalore,
2Indian Institute of Technology, Kanpur), Proceedings
of ISRS (Indian Society of Remote Sensing) Symposium on
Spatial Technologies for Natural Hazards Management and
Annual Convention at IIT Kanpur, India, November 21-22,
2000. |
22 |
Moholkar,
Makarand, and Sanjeev Swami (2001), "A Genetic Algorithm
Based Approach to Unequal Capacity Scheduling in Complex
Retail Environments," (proceedings of ORSI International
Conference held on December 27-29, 2001 at Kolkata, India). |
23 |
Raut, Sumit, and Sanjeev Swami (2002),
“Development of a GA-based Search Heuristic for Optimal
Contract Design,” (abstracts of ICORD 2002: Intl. Conf. On
Operations Research for Development, Anna University,
Chennai, December 27-30, 2002). |
24 |
Jain, Abhishek, and Sanjeev Swami (2003),
“REL-GRID: A Conceptual Model for Relationship Marketing
in Digital Age,” (Proceedings of NICOM 2003: Nirma Intl.
Conf. On Management, Nirma Institute of Management,
Ahmedabad, January 2-4, 2003). |
25 |
Dev Navin K, Rahul Caprihan, Sanjeev Swami,
and Sumit Raut, “A Modeling Approach for Outsourcing
Decisions in Supply Chain Management,”
(Abstracts
of ORSI 2005, IIM Ahmedabad,
India, January 8-11, 2005). |
|
Working
Papers and Research in Progress |
26 |
Moholkar, Makarand, Sanjeev Swami and Sumit
Raut, “A Genetic Algorithm Based Approach to Retail Space
Management in Complex Environments,” (under second review at
Computers and Industrial Engineering). |
27 |
Eliashberg, Jehoshua, Sanjeev Swami, Charles
Weinberg, and Berend Wierenga, “Evolutionary Development of
a Decision Support System,” (under first revision at
Operations Research: Practice Section). |
28 |
Yadav, Naveen,
Sanjeev Swami, and
Prosanto Pal, “Marketing
of High-Technology Products: Critical Issues and Case
Study,” (under first revision at Vikalpa: The Journal of
Decision Makers). |
29 |
Raut, Sumit, and Sanjeev Swami, “A Scheduling
Algorithm for Capacitated Single Machine Environment with
Deteriorating Job Values,”
(submitted to
International Journal of Production
Economics). |
30 |
Dev, Navin K, Rahul Caprihan, and Sanjeev
Swami, “Capacity Issue for Outsourcing Decisions in Supply
Chain Management: An Analytical Approach,”
(submitted to
International Journal of Production
Economics). |
31 |
Raut, Sumit, Sanjeev Swami, Eunkyu Lee, and
Charles B. Weinberg, “Empirical Analysis of Complex
Contracts in a Supply Chain,” (invited submission to
International
Journal of Production Economics)
|
32 |
Swami, Sanjeev, Eunkyu Lee, Charles B.
Weinberg, and Sumit Raut “Optimal Channel Contracts for
Marketing Perishable Products,” (to be submitted to
International Journal of Research in Marketing). |
33 |
Eliashberg, Jehoshua, Steve Miller, Sanjeev
Swami, Charles Weinberg, and Berend Wierenga,
“Micro-Scheduling of Movies at Theaters,” (to be submitted
to Marketing Science). |
34 |
Gupta, Jatinder N.D., Sumit Raut, and Sanjeev
Swami, “Multi-Machine Scheduling with Deteriorating Job
Values Functions,” (to be submitted to
Journal of OperationalResearch Society). |
35 |
Raut, Sumit, Sanjeev Swami, and Jatinder N.D.
Gupta, “Single Machine Scheduling with Deteriorating Job
Values,” (to be submitted to Journal of Scheduling).
|
|
Business
Cases |
36 |
Swami, Sanjeev, Beth W. Taubman, and Charles
B. Weinberg (1997), “Smart ‘N Tasty Snacks: Evaluating
Promotions,” Copyright: University of British Columbia.
|
37 |
Khosla, Tarun, Prasoon Nigam, and Sanjeev
Swami (2000), “Go4INSTI.com: StartUP Dilemmas” Copyright:
Department of Industrial and Management Engineering,
IIT, Kanpur. Submitted to Confluence 2000:
IIM Ahmedabad. |
38 |
Swami, Sanjeev, and MBA students batch of
2004, “Case Study of Keynote Systems,” (under preparation) |
39 |
Pal, Prosanto, Naveen Yadav and Sanjeev
Swami, “Towards Sustainable Development: The Case of Energy
Efficient Cupola by TERI” |
|
Invited Talks, Conferences
and Seminar Presentations
Raut, Sumit, Sanjeev Swami, and Jatinder N.D.
Gupta, “Capacitated Single Machine Scheduling with
Deteriorating Job Values,” (ORSI 2005: IIM Ahmedabad, India,
January 8-11, 2005).
Invited Talk on
“Marketing Strategy, Innovation and Entrepreneurship: The Case of
SSI” at SIDBI Innovation and Incubation Center, IIT Kanpur, August
8, 2004.
Invited
Talk on “Entrepreneurship and Marketing” at Gaur Hari Singhania
Institute of Management and Research, Kanpur, March 2004.
Swami,
Sanjeev and Anand Sabale (2003), "Dynamic Optimal Pricing
Strategies for Yield Management: A Markov Decision Process
Approach," (APORS 2003: International Conference held
on December 8-11, 2003, New Delhi, India)
Invited
Talk on "Entrepreneurship and Marketing" in SIDBI
Seminar on Entrepreneurship, Department of Aerospace Engineering,
IIT Kanpur, March 2003.
"Movie
Scheduling on Multiple Theaters With Multiple Screens: Model
Extensions and Implementation Experience" (with Josh
Eliashberg, Charles B. Weinberg, and Berend Wierenga), Marketing
Science Conference, Edmonton, Canada, June 2002.
Moholkar,
Makarand, and Sanjeev Swami (2001), "A Genetic Algorithm
Based Approach to Unequal Capacity Scheduling in Complex
Retail Environments," (ORSI International Conference
held on December 27-29, 2001 at Kolkata).
Invited
Talk on "Channel Contracts in Motion Picture Industry,"
by Professor Charles Weinberg of the joint work at Business
and Economics Workshop in Motion Picture Industry Studies
at The Carl DeSantis Business and Economics Center for the
Study and Development of the Motion Picture and Entertainment
Industry, October, 2001.
Invited
Talk on "Marketing Science" in DST Sponsored Contact
Program for Young Scientists, IIT Kanpur, July 2001.
Invited
Talk on "Channel Contracts in a Dynamic Multiple Product
Market: The Case of Motion Picture Industry," in ERIM
Research Seminar Series in MARKETING at ERIM (Erasmus Research
Institute of Management), Rotterdam School of Management,
Erasmus University, Rotterdam, The Netherlands, June 27,
2001.
Presentation
by Professor Tapan P. Bagchi , P. Soma, A. G. Rao, S. Venkateswarlu,
Shanthalakshmi, Sanjay Kumar, Sanjeev Swami and Tapan P.
Bagchi, "An Exact and a Metaheuristic Method for Optimum
Resource Allocation in Clashing Leo Satellite Visibility
Windows," (1ISTRAC, Indian Space Research Organisation,
Bangalore, 2Indian Institute of Technology, Kanpur), Indian
Society of Remote Sensing Symposium on Spatial Technologies
for Natural Hazards Management and Annual Convention at
IIT Kanpur, India, November 21-22, 2000.
"SilverScreener:
Implementing a Movie Screens Management System in a Dynamic
Context," (with Jehoshua Eliashberg, Charles Weinberg
and Berend Wierenga), INFORMS 2000 Marketing Science Conference,
University of California, Los Angeles, USA, June 22-25,
2000.
Invited
talk by Professor Martin Puterman of Swami, Sanjeev, Martin
L. Puterman, and Charles B. Weinberg, "Play It Again,
Sam? Optimal Replacement Policies for a Motion Picture Exhibitor,"
INFORMS Spring 2000 Meeting, Salt Lake City, Utah, USA,
May 7-10, 2000.
Invited
talk on "Industrial Marketing Research," in seminar
on Eco-friendly Production and Modern Marketing of Ferrous
and Non-Ferrous Products, jointly organized by Indian Institute
of Technology, Kanpur, National Metallurgical Laboratories
(NML) and Small Industries Development Bank of India (SIDBI),
December 18, 1999.
Invited
talk on "Marketing and Advertising on Internet,"
in seminar on Internet Applications for Small Businesses,
jointly organized by Indian Institute of Technology, Kanpur
and Small Industries Development Bank of India (SIDBI),
April 29, 1999.
Invited
talks on "Dynamic Marketing Decisions in the Presence
of Perishable Demand," Doctoral thesis presentations
at Indian Institute of Technology, Kanpur, India, November,
1998; Indian Institute of Management, Bangalore, India,
December, 1998; Indian Institute of Management, Ahmedabad,
India, December,
1998.
"Optimal
Channel Contracts for Marketing Perishable Products,"
(with Eunkyu Lee and Charles B. Weinberg), INFORMS 1998
Marketing Science Conference at INSEAD, Fontainebleau, France,
July 10-13, 1998 and INFORMS Seattle Meeting at Washington
Trade and Convention Centre, Seattle, Washington, USA, October
25-28, 1998.
"Marketing
Movies and Analytical Models: Maybe The Twain Shall Meet,"
(with Charles B. Weinberg), Joint University of British
Columbia/University of Washington (Seattle, USA) Annual
Marketing Colloquim Series, May 2, 1998, and Columbia University
(New York, USA), Marketing Workshop, May 6, 1998.
"Building
a Customer Equity Perspective," Inaugural Session of
Customer Equity Workshop Series, Faculty of Commerce and
Business Administration, University of British Columbia,
February 6, 1998.
"SCREENER:
A Modeling Approach to Movie Screens Management," (with
Jehoshua Eliashberg and Charles B. Weinberg), presented
at
1) Joint Marketing/Management Science Workshop, Faculty
of Commerce and Business Administration, University of British
Columbia, February 27, 1996.
2) INFORMS 1996 Marketing Science Conference, Gainesville,
Florida, USA, March 7-10, 1996.
3) Presentations by Professor Jehoshua Eliashberg, Wharton
Business School, at
· Supply Chain Coordination Forum, Wharton Business
School, University of Pennsylvania, USA, October 1996
· Hebrew University, Jerusalem, Israel, June 1997
· J.L. Kellogg Graduate School of Management, Northwestern
University, USA, March 1997
· University of Delaware, USA, October 1997
Invited
talk on "Dynamic Programming and Its Usefulness in
Managerial Decision Making," Guest Lecture at Faculty
of Social Sciences, Dayalbagh Educational Institute (Deemed
University), Dayalbagh, Agra, India, January 21, 1997.
|
Participation in Conferences, Workshops and Training
Seminars
ORSI (Operations Research
Society of India) Conference, IIM, Ahmedabad, India, January
2005.
APORS
(Asia-Pacific Operational Research Societies) 2003 International
Conference, New Delhi, India, December 2003.
ORSI
(Operations Research Society of India) Conference, Kolkata,
India, December, 2001.
Attended
Faculty Development Programme on Marketing for the E-World
organized jointly by North American Society for Marketing
Education in India (NASMEI) and Indian Institute of Foreign
Trade (IIFT), New Delhi, and conducted by Professor Vijay
Mahajan, University of Texas at Austin, Professor Dipak
Jain, Kellogg School of Management, Northwestern University
and Professor Rajeev Kohli, Columbia University, March 16-18,
2000.
INFORMS 1998 Marketing Science Conference, INSEAD, Fontainebleau,
France, July 1998.
Attended
"The Inclusive Classroom" workshop at UBC, facilitated
by Adrienne Chan (Adrienne Chan Consulting Services) and
Estelle Paget (Paget Communications), September 1997. The
one-day workshop covered issues on managing multi-cultural
diversity in classroom teaching.
American
Marketing Association (A.M.A.) Doctoral Consortium, July
1997, sponsored by University of Cincinnati, Procter and
Gamble, Inc. and A.M.A., USA.
Joint
University of British Columbia/University of Washington
(Seattle, USA) Marketing Workshop, Spring 1996-1998.
INFORMS
1996 Marketing Science Conference, Gainesville, Florida,
USA, March 1996.
Business
Schools Festival '94 at I.I.M. Lucknow, India, 1994.
Involved
in the organization of Quality Circles Conference hosted
by Department of Research and Development, I.I.T. Kanpur,
India, 1993.
Attended
and facilitated various seminars at Eicher Goodearth Ltd.
(New Delhi, Parwanoo, Faridabad, Alwar, Sariska, Indore)
during 1991-1992 in the areas of TQM, ISO 9000, JIT, Materials
Management, QCO (Quick Change Over), Human Resource Management,
and Marketing Management. Involved actively in staff training,
and TQM and ISO 9000 certification processes.
Attended
computer programming course dBASE III Plus at Adult and
Continuing Education and Extension Centre (sponsored by
University Grants Commission), Dayalbagh Educational Institute
(Deemed University), Dayalbagh, Agra, India, May 22 - June
10, 1989. Achieved "Excellent" grade in the course.
ORGANIZATION
OF EXECUTIVE DEVELOPMENT PROGRAMMES, SEMINARS, AND WORKSHOPS
1997. Joint
Facilitator, Executive Development Program, University of
British Columbia. For executives from various organizations of
South Korea. Involved in Marketing Strategy Module.
Jointly
organized Workshop Series on "Customer Equity"
at Faculty of Commerce and Business Administration, University
of British Columbia, and moderated its inaugural session,
February 1998.
Joint
Coordinator of the Executive Development Programme for Small
and Medium Enterprises in Kanpur City on "Marketing
on the Internet," Sponsored by Small Industries Development
Bank of India (SIDBI), Indian Institute of Technology, December
1-2, 2000.
2001-2002. Development of
software “Online Music Store: An E-Commerce Simulation Game” for
in-class business simulation exercises.
Instructor for the modules on
“Marketing Strategy” and “E-Procurement and Auctions” in the
executive development programme of probationary officers of Indian
Railways Stores Services (IRSS), October-November, 2004.
2002-2005. Facilitated setting
up of Prof. Vijay Mahajan Gold Medal for Best Graduating
MBA Student in Department of IME.

|
SPONSORED PROJECTS
· Parallel
Machine Scheduling: Conceptualisation, Algorithms, and
Analysis, Sponsored by Department of Science & Technology,
Govt. of India under the Scheme of Fast Track Proposal for
Young Scientists, 2004-2006. Rs. 4.08 Lakhs (US $ 9070).
· Optimization
Algorithms for Retail Shelf Space Management, Sponsored by
All Indian Council of Technical Education (AICTE), Govt.
of India under the Scheme of Career Award for Young
Teachers, 2004-2006. Rs. 10.50 Lakhs (US $ 23333).
CONSULTING PROJECTS
-
Testing of Software
SilverScreener for Macro Scheduling at Pathe, The Netherlands,
2001-02. Rs. 2.25 Lakhs (US $ 5000).
-
Development of Software
for Micro Scheduling at Pathe, The Netherlands, 2002-03. Rs.
3.25 Lakhs (US $ 7222).
-
Market Survey for
Assessment of Business Potential of Industrial Robotics in
India for Bharat Heavy Electricals Limited (BHEL), New Delhi,
2002-03. Rs. 4.94 Lakhs (US $ 10980).
-
Macro Movie Decision
Support Services, EWW Entertainment Solutions, USA, 2005-06.
Rs. 8.21 Lakhs (US $ 18250).
|
Research Interests
- Mathematical
modeling of consumer behavior
- Marketing
of perishable products
- Dynamic
decision models in marketing
- Decision
Support Systems
- New
products marketing
- Non-profit
and social marketing
- Distribution/supply
chain management
|
Teaching Interests
- Marketing
management
- Marketing
research
- E-Marketing,
E-Commerce
- Analytical
methods in marketing
- Non-profit
and social marketing
- Operations
management, supply chain management, quantitative methods
in business

|
Professional and Academic
Experience
2003 onwards – Member, Senate
Post-Graduate Committee (SPGC), Institute Research and Development
Committee,
Management Committee on Endowment Fund (MCEF), Executive
Committee, SIDBI Innovation and
Incubation Center (SIIC).
June, 2001
Visiting Researcher, Erasmus Research Institute of Management,
Rotterdam School of Management, Erasmus University, The
Netherlands
Jan-Apr, 2001
Tutor, Department
of Mechanical Engineering, Indian Institute of Technology, Kanpur,
for the course Technical Art 202.
October, 2000
Invited Member, Annual Meeting of Executive Body of Operations
Research Society of India (ORSI) at IIT Kanpur,
Spring, 2000
External Expert for the selection committee for the post of
Research Assistant in Computer Aided Manufacturing Division,
Department of Mechanical Engineering, Indian Institute of
Technology, Kanpur, India.
April, 1999
Assistant Professor, Industrial and Management Engineering,
Indian
- present
Institute of Technology, Kanpur, India.
December, 1997 Joint Facilitator, Executive
Development Program, University of British Columbia. For
executives from various organizations of South Korea.
Involved in Marketing Strategy Module.
1997
Lecturer, University of British Columbia. Independently
designed and taught undergraduate level (B. Comm. 3rd year) course
Introduction to Marketing
in the first semester.
1994 -1998
Research Assistant and Teaching Assistant,
University of British Columbia, Vancouver, Canada. For
Professors Charles B. Weinberg, S. Siddarth, Bernhard Schwab.
1992 - 1994 Research
Assistant and Teaching Assistant, Indian Institute of
Technology, Kanpur, India. For Professor Ravindra K. Ahuja.
1991 - 1992 Graduate Engineer Trainee
(Executive), Eicher Goodearth Ltd., New Delhi, India. Posted
at Eicher Tractors Ltd., Alwar, Rajasthan, India. Involved in the
Modernisation Cell of the Projects Department.
Summer, 1990 Vacational Trainee, TELCO,
Jamshedpur, India. Joined after the third year of engineering.
Involved in the Gear Box assembly line of the Engine Division.
VOLUNTARY POSITIONS
Ad-hoc
Reviewer for
-
Manufacturing and Services Operations Management
-
Marketing Science
-
Management Science
- Annals
of Operations Research
Reviewer of Marketing Strategy for the Proposal:
Strategy for Marketing the Energy Efficient Cupola and Pollution
Control System Among Small-Scale Foundries, by Tata Energy
Research Institute (TERI), New Delhi.
Session Chairman in the
Technical Session on “E-Commerce and Information Technology” in
APORS-2003 International Conference, New Delhi, India, December,
2003.

|
Courses Taught
Title |
Year |
Level |
Institution |
Decision Models
for Marketing |
2005 |
M. Tech, MBA, PhD |
IIT, Kanpur, India |
E-Marketing
|
2000,
2002, 2004 |
M. Tech.,
B. Tech.,
M.S. (Various Disciplines),
MBA |
IIT
Kanpur, India |
Marketing
Research
(Independently developed) |
2002-2003 |
MBA |
IIT
Kanpur, India |
Probability
and Statistics |
2001 |
M. Tech |
IIT
Kanpur, India |
Marketing Management (Independently developed) |
1999-2000, 2002 |
M. Tech., B. Tech. (Various Disciplines),
MBA |
IIT
Kanpur, India |
Operations
Research for
Management |
1999,2000,
2002-2003 |
M. Tech., B. Tech., M.Sc. (Various Disciplines) |
IIT
Kanpur, India |
Introduction
to Marketing |
1997
|
B.
Comm. |
UBC,
Canada |

|
ADMINISTRATIVE
RESPONSIBILITIES HANDLED
Convener,
Department Post-Graduate Committee (DPGC), Department of
Industrial and Management Engineering, IIT Kanpur, 2003.
External
Examiner for PhD Thesis, Indian Institute of Management,
Bangalore, 2003.
Treasurer,
Alumni Association, IIT Kanpur, 2002-2004.
Member,
Joint Management Entrance Test (JMET), Indian Institute
of Science, Bangalore, 2002.
External
Examiner for M. Tech. Theses, Department of Mechanical Engineering,
Indian Institute of Technology, Kanpur, 2000, 2002, 2003.
Representative
of Department of IME, IIT, Kanpur for the selection of sponsored
candidates from TELCO, Lucknow for M Tech Programme.
Center
Representative from IIT Kanpur, Allahabad Center, Joint
Entrance Examination (JEE) for admission to Indian Institute
of Technology, December, 2000, 2001, 2003.
Member,
Award Selection Committee, Cadence Gold Medal for Best Post
Graduate Student, Indian Institute of Technology, Kanpur,
2000, 2002.
Internal
Examiner for M. Tech. Theses, Department of Industrial and
Management Engineering, Indian Institute of Technology,
Kanpur, 2000, 2002, 2003.
Seminar
Coordinator, Department of Industrial and Management Engineering,
Indian Institute of Technology, Kanpur, 1999, 2000, 2001,
2003.
Representative
Member, Computer Center Coordination Committee (CCCC), Indian
Institute of Technology, Kanpur, 1999-2000.

|
Theses Supervised
Sumit
Raut. PhD (IME), IIT, Kanpur. 2001-till date. Title –
Algorithms for Solving Dynamic and Complex Management
Problems.
Asmita
Shukla. PhD (HSS), IIT, Kanpur. 2004 (Joint supervision).
Title – Flow in Online Shopping Environments
Amit
Rana. M. Tech. (IME), IIT, Kanpur. 2003-2004. Title –
Testing of Algorithms for Micro Planning of Retail Space
Management in Motion Picture Industry.
Vaibhav
Dobriyal. M. Tech. (IME), IIT, Kanpur. 2003-2004. Title
– Heuristic Approaches and Empirical Analysis for Micro
Planning of Retail Space Management in Motion Picture
Industry.
Anand
Sabale. M. Tech. (IME), 2002-2003. Title - Yield Management:
Modelling, Analysis and Implications.
Sharad
Mittal. M. Tech. (IME), 2002-2003. Title - Pioneering
Advantage: Conceptualization, Proposition, and Analysis.
Shailendra
Deshmukh. M. Tech. (IME), IIT, Kanpur. 2001-2002. Title
- Online Music Store: An E-Commerce Simulation Game.
Mukesh
Basandani. M. Tech. (IME), IIT, Kanpur. 2001-2002. Title
- Algorithms for Macro and Micro Planning of Retail Space
Management in Motion Picture Industry.
Makarand
Moholkar. M. Tech. (IME), IIT, Kanpur. 2000-2001. Title
- Modeling and Heuristic Approaches to Retail Space Management
in Complex Environements.
Ram
Krishna. M. Tech. (IME), IIT, Kanpur. 2000-2001. Title
- Modeling and Analysis of Web-based Involvement.
Pankaj
Khairnar, M. Tech. (IME), IIT, Kanpur. 1999-2000. Title
- Product Diffusion under Conditions of Scarcity: Modeling,
Analysis, and Applications
Sudhir
Saxena. M. Tech. (IME), IIT, Kanpur. 1999-2000. Title
- Modeling and Implementation of a Decision Support System
for a Theater Chain in The Netherlands.
PRESS COVERAGE
-
INFORMS,
January 4, 2000
-
CBC (Canadian Broadcasting Corporation) radio, January 13,
2000
-
Reuters/Variety, January 18, 2000
-
Financial Post (National Post) Canada, January 19, 2000
-
News & Views: An information source for the goings-on
in the Canadian film exhibition industry, January 26, 2000
-
Financial Post Canada, January 6, 2001

REFERENCES
Charles B. Weinberg
SMEV Presidents Professor in
Marketing
Sauder
School of Business,
University of British Columbia,
2053 Main Mall, Vancouver, B.C., Canada V6T 1Z2
Tel: 001- 604-822-8327
E-mail:
charles.weinberg@sauder.ubc.ca
Jehoshua
Eliashberg
Sebastian S. Kresge Professor of
Marketing; Professor of Operations and Information Management,
Wharton School of Business
University of Pennsylvania
Philadelphia, PA 19104-6371, USA
Tel:
001-215-898-5246
E-mail:
eliashberg@wharton.upenn.edu
Berend Wierenga
Professor of Marketing, Scientific Director of the Erasmus Research Institute of Management (ERIM)
Rotterdam School of Management
Erasmus University
P.O. Box 1738
3000 DR Rotterdam
The Netherlands
E-mail: bwierenga@rsm.nl
Tel: 0031-10-408-1969
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