Sanjeev Swami
Assistant Professor
Department of Industrial and Management Engineering
Indian Institute of Technology
Kanpur - 208 016,
Uttar Pradesh, India

Telephone : 91-512-597460
Fax          :     91-512-597553
Email       :    sswami@iitk.ac.in

 


 

ADDRESS

Office Residence
Assistant Professor
Department of Industrial and Management Engineering
Indian Institute of Technology   
Kanpur – 208 016, Uttar Pradesh, India
E-mail: sswami@iitk.ac.in        
Tel: 91-512-2597460
Fax: 91-512-2597553

 

House No. 3010, Type III,
Indian Institute of Technology   
Kanpur – 208 016, Uttar Pradesh, India
Tel: 91-512-2598445
 

Date of Birth                               December 15, 1969  

 

 

Education

October 1998 Ph.D. University of British Columbia,
Commerce and Business Administration (Marketing)
May 1994 M.Tech. Indian Institute of Technology Kanpur
Industrial and Management Engineering
September 1991 B.Engg. University of Allahabad,
Production and Industrial Engineering

 


Doctoral Thesis

Title: "Dynamic Marketing Decisions in the Presence of Perishable Demand"

Committee: Charles B. Weinberg (Supervisor)
                      Eunkyu Lee (Marketing)
                      Marting L. Puterman (Management Science)
                      Shelby Brumelle (Management Science)

Masters Thesis

Title: “Applications of Lagrangean Relaxation in Constrained Network Flow Problems”

Supervisor: Ravindra K. Ahuja (now at Univ. of Florida, Gainesville)


Academic Honours and Awards

2004        

 AICTE (All India Council of Technical Education) Career Award for Young Teachers

2004

DST (Department of Science and Technology), Govt. of India, Fast Track Proposal for Young Scientist Awardee

1997

Fellow, Doctoral Consortium at Cincinnati (USA), American Marketing                                    Association

1996-1998 University Graduate Fellowship, University of British Columbia
1994-1996

E.D. MacPhee Graduate Fellowship, University of British Columbia                                             Leslie G.J. Wong Fellowship, University of British Columbia                                    Entrepreneurship Research Alliance Funding, University of British Columbia

1987-1991

Merit Scholarship, Motilal Nehru Regional Engineering College,                                                 University of Allahabad, India

1980-1985

Integrated Merit Scholarship, U.P. Government, India


 


 Publications/Research Work
  
  Refereed Academic Journals
1.

Swami, Sanjeev, Jehoshua Eliashberg, and Charles B. Weinberg (1999), “SilverScreener: A Modeling Approach to Movie Screens Management,” Marketing Science (Special Issue on Managerial Decision Making), Volume 18, Number 3, pp. 352-372. (paper mentioned in a press release of INFORMS, Society of Operations Research and Management Science, CBC: Canadian Broadcasting Corporation and Variety, trade magazine of Hollywood.)

2.

Ritchie, Robin, Sanjeev Swami, and Charles B. Weinberg (1999), “A Brand New World for Nonprofits,” International Journal of Nonprofit and Voluntary Sector Marketing, Volume 4, Number 1, pp. 26-42

3.

Eliashberg, Jehoshua, Sanjeev Swami, Berend Wierenga, and Charles B. Weinberg (2001), “Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors,” Interfaces: Special Issue on Marketing Engineering, 31:3, May-June, pp. S108—S127.  

4.
Swami, Sanjeev, Martin L. Puterman, and Charles B. Weinberg (2001), "Play It Again, Sam? Optimal Replacement Policies for a Motion Picture Exhibitor," Manufacturing and Service Operations Management, V 3 (4), pp. 369-386.
5.

Swami, Sanjeev and Pankaj Khairnar (2003), “Diffusion of Products with Limited Supply and Known Expiration Date,” Marketing Letters, February, Volume 14, Issue 1, pp. 33-46

6.

Mittal, Sharad, and Sanjeev Swami (2004), “Pioneering Advantage: Conceptualization, Proposition, and Analysis in Indian Context,” Vikalpa: The Journal of Decision Makers, Volume 29, Number 3, July-September, pp. 15 - 33.

7.

Swami, Sanjeev and Pankaj Khairnar, “Optimal Normative Policies for Marketing of Products with Limited Availability,” (accepted in Annals of Operations Research).

8

Swami, Sanjeev, and Rajesh K. Porwal, “Entrepreneurship, Innovation and Marketing:   Conceptualization of Critical Linkages,” (accepted in Journal of Advances in Management Research).

9
Swami, Sanjeev, “Invited Comment on Article The Motion Picture Industry: Critical Issues In Practice, Current
 Research & New Research Directions by Jehoshua Eliashberg, Anita Elberse and Mark A.A.M. Leenders” 
(accepted and forthcoming in Marketing Science)					
Refereed Book Chapters
10

Kumar, Sanjay, Sanjeev Swami, and Tapan P. Bagchi (2000),  “An Exact and A Metaheuristic Method for Optimum Resource Allocation in Opportunity Windows,” (In “Information Technology and Operations Management: Relationships and Synergies,” Editors: O.K. Gupta and Ravi Seethamraju, Tata McGraw Hill, (ISBN 0-07-043585-5)).

11 Mittal, Sharad, and Sanjeev Swami (2003), “Pioneering Advantage: Conceptualization and Propositions,” (In “Management of Research & Development in the New Millennium,” Editors: D.K. Banwet, S.S. Yadav, and K. Momaya, Macmillan India Ltd. (ISBN 1403-90986-5)).
12

Swami, Sanjeev and Anand Sabale (2003), “Dynamic Optimal Pricing Strategies for Yield Management: A Markov Decision Process Approach,” (In “Operations Research and Its Applications: Recent Trends, Vol. II,” Editors: M.R. Rao, and M.C. Puri, Allied Publishers, (ISBN 81-7746-594-3))

13

Raut, Sumit, Sanjeev Swami, Eunkyu Lee, and Charles B. Weinberg (2004), “Contract Design In Complex Supply Chains Using Genetic Algorithm and Game Theoretic Approaches,” (In “Logistics and Global Outsourcing,” Editors: Kulwant S. Pawar, Chandra S. Lalwani, Janat Shah, Center for Concurrent Enterprise, University of Nottinghan, UK, (ISBN 0-85358-129-0)).

14 Raut, Sumit, and Sanjeev Swami (2005), “Multi-Machine Scheduling Problem for a General Class of Job Value Deterioration Function,” (In “Operations Research with Economic and Industrial Applications: Emerging Trends”, Editors: S.R. Mohan and S.K. Neogy, Anamaya Publishers, (ISBN 81-88342-40-8)).
15

Swami, Sanjeev and Ram Krishna, “Evaluation of Web-Sites on Information and Entertainment Properties: The Role of Involvement,” (accepted in Contemporary Research in E-Marketing, Volume II, forthcoming 2005, LEAD ARTICLE

16 Sanjeev Swami, Neelabhro Deb, Sudhir Nagle, Sreejith Ummathiriyan, and Bindumadhavi P, “Job Search at Naukri.com: Case Study of a Successful Dot-Com Venture in India, (accepted in Contemporary Research in E-Marketing, Volume II, forthcoming 2005). 
17

Gupta, Jatinder N.D., Sumit Raut, and Sanjeev Swami, “Multi-Machine Utilization with Time-Varying Job Values Functions,” (accepted in forthcoming book of Society of Operations Management VIII International Conference, NITIE Mumbai, India, December 17—20, 2004).

18 Raut, Sumit, Sanjeev Swami, and Jatinder N.D. Gupta, “Capacitated Single Machine Scheduling with Deteriorating Job Values,” (accepted in forthcoming book of ORSI 2005, IIM Ahmedabad, India, January 8-11, 2005, Publisher: Allied Publishers).
Conference Proceedings and Abstracts
19
Swami, Sanjeev, Jehoshua Eliashberg and Charles B. Weinberg (1996) “SCREENER: A Modeling Approach to Movie Screens Management,” (abstracts of INFORMS 1996 Marketing Science Conference, Gainesville, Florida, USA, March 7-10, 1996).
20
Swami, Sanjeev, Eunkyu Lee and Charles B. Weinberg, "Optimal Channel Contracts for Marketing Perishable Products," (abstracts of INFORMS 1998 Marketing Science Conference at INSEAD, Fontainebleau, France, July 10-13, 1998).
21
P. Soma1, A. G. Rao1, S. Venkateswarlu1, Shanthalakshmi1, Sanjay Kumar2, Sanjeev Swami2 and Tapan P. Bagchi2, “An Exact and a Metaheuristic Method for Optimum Resource Allocation in Clashing Leo Satellite Visibility Windows,” (1ISTRAC, Indian Space Research Organisation, Bangalore, 2Indian Institute of Technology, Kanpur), Proceedings of ISRS (Indian Society of Remote Sensing) Symposium on Spatial Technologies for Natural Hazards Management and Annual Convention at IIT Kanpur, India, November 21-22, 2000.
22
Moholkar, Makarand, and Sanjeev Swami (2001), "A Genetic Algorithm Based Approach to Unequal Capacity Scheduling in Complex Retail Environments," (proceedings of ORSI International Conference held on December 27-29, 2001 at Kolkata, India).
23

Raut, Sumit, and Sanjeev Swami (2002), “Development of a GA-based Search Heuristic for Optimal Contract Design,” (abstracts of ICORD 2002: Intl. Conf. On Operations Research for Development, Anna University, Chennai, December 27-30, 2002).

24

Jain, Abhishek, and Sanjeev Swami (2003), “REL-GRID: A Conceptual Model for Relationship Marketing in Digital Age,” (Proceedings of NICOM 2003: Nirma Intl. Conf. On Management, Nirma Institute of Management, Ahmedabad, January 2-4, 2003).

25

Dev Navin K, Rahul Caprihan, Sanjeev Swami, and Sumit Raut, “A Modeling Approach for Outsourcing Decisions in Supply Chain Management,” (Abstracts of ORSI 2005, IIM Ahmedabad, India, January 8-11, 2005).

 


Working Papers and Research in Progress
26

Moholkar, Makarand, Sanjeev Swami and Sumit Raut, “A Genetic Algorithm Based Approach to Retail Space Management in Complex Environments,” (under second review at Computers and Industrial Engineering). 

27

Eliashberg, Jehoshua, Sanjeev Swami, Charles Weinberg, and Berend Wierenga, “Evolutionary Development of a Decision Support System,” (under first revision at Operations Research: Practice Section).

28

Yadav, Naveen, Sanjeev Swami, and Prosanto Pal, “Marketing of High-Technology Products: Critical Issues and Case Study,” (under first revision at Vikalpa: The Journal of Decision Makers).

29

Raut, Sumit, and Sanjeev Swami, “A Scheduling Algorithm for Capacitated Single Machine Environment with Deteriorating Job Values,” (submitted to International Journal of Production Economics).

30

Dev, Navin K, Rahul Caprihan, and Sanjeev Swami, “Capacity Issue for Outsourcing Decisions in Supply Chain Management: An Analytical Approach,” (submitted to International Journal of Production Economics).

31

Raut, Sumit, Sanjeev Swami, Eunkyu Lee, and Charles B. Weinberg, “Empirical Analysis of Complex Contracts in a Supply Chain,” (invited submission to International Journal of Production Economics)

32

Swami, Sanjeev, Eunkyu Lee, Charles B. Weinberg, and Sumit Raut “Optimal Channel Contracts for Marketing Perishable Products,” (to be submitted to International Journal of Research in Marketing).

33

Eliashberg, Jehoshua, Steve Miller, Sanjeev Swami, Charles Weinberg, and Berend Wierenga, “Micro-Scheduling of Movies at Theaters,” (to be submitted to Marketing Science).

34

Gupta, Jatinder N.D., Sumit Raut, and Sanjeev Swami, “Multi-Machine Scheduling with Deteriorating Job Values Functions,” (to be submitted to Journal of OperationalResearch Society).

35

Raut, Sumit, Sanjeev Swami, and Jatinder N.D. Gupta, “Single Machine Scheduling with Deteriorating Job Values,” (to be submitted to Journal of Scheduling).

 


Business Cases
36

Swami, Sanjeev, Beth W. Taubman, and Charles B. Weinberg (1997), “Smart ‘N Tasty Snacks: Evaluating Promotions,” Copyright: University of British Columbia.

37

Khosla, Tarun, Prasoon Nigam, and Sanjeev Swami (2000), “Go4INSTI.com: StartUP Dilemmas” Copyright: Department of Industrial and Management Engineering, IIT, Kanpur. Submitted to Confluence 2000: IIM Ahmedabad.

38

Swami, Sanjeev, and MBA students batch of 2004, “Case Study of Keynote Systems,” (under preparation)

39

Pal, Prosanto, Naveen Yadav and Sanjeev Swami, “Towards Sustainable Development: The Case of Energy Efficient Cupola by TERI”

 


 Invited Talks, Conferences and Seminar Presentations

Raut, Sumit, Sanjeev Swami, and Jatinder N.D. Gupta, “Capacitated Single Machine Scheduling with  Deteriorating Job Values,” (ORSI 2005: IIM Ahmedabad, India, January 8-11, 2005).

Invited Talk on “Marketing Strategy, Innovation and Entrepreneurship: The Case of SSI” at SIDBI Innovation and Incubation Center, IIT Kanpur, August 8, 2004.

Invited Talk on “Entrepreneurship and Marketing” at Gaur Hari Singhania Institute of Management and Research, Kanpur, March 2004.

Swami, Sanjeev and Anand Sabale (2003), "Dynamic Optimal Pricing Strategies for Yield Management: A Markov Decision Process Approach," (APORS 2003: International Conference held on December 8-11, 2003, New Delhi, India)

Invited Talk on "Entrepreneurship and Marketing" in SIDBI Seminar on Entrepreneurship, Department of Aerospace Engineering, IIT Kanpur, March 2003.

"Movie Scheduling on Multiple Theaters With Multiple Screens: Model Extensions and Implementation Experience" (with Josh Eliashberg, Charles B. Weinberg, and Berend Wierenga), Marketing Science Conference, Edmonton, Canada, June 2002.

Moholkar, Makarand, and Sanjeev Swami (2001), "A Genetic Algorithm Based Approach to Unequal Capacity Scheduling in Complex Retail Environments," (ORSI International Conference held on December 27-29, 2001 at Kolkata).

Invited Talk on "Channel Contracts in Motion Picture Industry," by Professor Charles Weinberg of the joint work at Business and Economics Workshop in Motion Picture Industry Studies at The Carl DeSantis Business and Economics Center for the Study and Development of the Motion Picture and Entertainment Industry, October, 2001.

Invited Talk on "Marketing Science" in DST Sponsored Contact Program for Young Scientists, IIT Kanpur, July 2001.

Invited Talk on "Channel Contracts in a Dynamic Multiple Product Market: The Case of Motion Picture Industry," in ERIM Research Seminar Series in MARKETING at ERIM (Erasmus Research Institute of Management), Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands, June 27, 2001.

Presentation by Professor Tapan P. Bagchi , P. Soma, A. G. Rao, S. Venkateswarlu, Shanthalakshmi, Sanjay Kumar, Sanjeev Swami and Tapan P. Bagchi, "An Exact and a Metaheuristic Method for Optimum Resource Allocation in Clashing Leo Satellite Visibility Windows," (1ISTRAC, Indian Space Research Organisation, Bangalore, 2Indian Institute of Technology, Kanpur), Indian Society of Remote Sensing Symposium on Spatial Technologies for Natural Hazards Management and Annual Convention at IIT Kanpur, India, November 21-22, 2000.

"SilverScreener: Implementing a Movie Screens Management System in a Dynamic Context," (with Jehoshua Eliashberg, Charles Weinberg and Berend Wierenga), INFORMS 2000 Marketing Science Conference, University of California, Los Angeles, USA, June 22-25, 2000.

Invited talk by Professor Martin Puterman of Swami, Sanjeev, Martin L. Puterman, and Charles B. Weinberg, "Play It Again, Sam? Optimal Replacement Policies for a Motion Picture Exhibitor," INFORMS Spring 2000 Meeting, Salt Lake City, Utah, USA, May 7-10, 2000.

Invited talk on "Industrial Marketing Research," in seminar on Eco-friendly Production and Modern Marketing of Ferrous and Non-Ferrous Products, jointly organized by Indian Institute of Technology, Kanpur, National Metallurgical Laboratories (NML) and Small Industries Development Bank of India (SIDBI), December 18, 1999.

Invited talk on "Marketing and Advertising on Internet," in seminar on Internet Applications for Small Businesses, jointly organized by Indian Institute of Technology, Kanpur and Small Industries Development Bank of India (SIDBI), April 29, 1999.

Invited talks on "Dynamic Marketing Decisions in the Presence of Perishable Demand," Doctoral thesis presentations at Indian Institute of Technology, Kanpur, India, November, 1998; Indian Institute of Management, Bangalore, India, December, 1998; Indian Institute of Management, Ahmedabad, India, December, 1998.

"Optimal Channel Contracts for Marketing Perishable Products," (with Eunkyu Lee and Charles B. Weinberg), INFORMS 1998 Marketing Science Conference at INSEAD, Fontainebleau, France, July 10-13, 1998 and INFORMS Seattle Meeting at Washington Trade and Convention Centre, Seattle, Washington, USA, October 25-28, 1998.

"Marketing Movies and Analytical Models: Maybe The Twain Shall Meet," (with Charles B. Weinberg), Joint University of British Columbia/University of Washington (Seattle, USA) Annual Marketing Colloquim Series, May 2, 1998, and Columbia University (New York, USA), Marketing Workshop, May 6, 1998.

 
"Building a Customer Equity Perspective," Inaugural Session of Customer Equity Workshop Series, Faculty of Commerce and Business Administration, University of British Columbia, February 6, 1998.
"SCREENER: A Modeling Approach to Movie Screens Management," (with Jehoshua Eliashberg and Charles B. Weinberg), presented at
1) Joint Marketing/Management Science Workshop, Faculty of Commerce and Business Administration, University of British Columbia, February 27, 1996.
2) INFORMS 1996 Marketing Science Conference, Gainesville, Florida, USA, March 7-10, 1996.
3) Presentations by Professor Jehoshua Eliashberg, Wharton Business School, at
· Supply Chain Coordination Forum, Wharton Business School, University of Pennsylvania, USA, October 1996
· Hebrew University, Jerusalem, Israel, June 1997
· J.L. Kellogg Graduate School of Management, Northwestern University, USA, March 1997
· University of Delaware, USA, October 1997
Invited talk on "Dynamic Programming and Its Usefulness in Managerial Decision Making," Guest Lecture at Faculty of Social Sciences, Dayalbagh Educational Institute (Deemed University), Dayalbagh, Agra, India, January 21, 1997.

Participation in Conferences, Workshops and Training Seminars

ORSI (Operations Research Society of India) Conference, IIM, Ahmedabad, India, January 2005. 

APORS (Asia-Pacific Operational Research Societies) 2003 International Conference, New Delhi, India, December 2003.

ORSI (Operations Research Society of India) Conference, Kolkata, India, December, 2001.

Attended Faculty Development Programme on Marketing for the E-World organized jointly by North American Society for Marketing Education in India (NASMEI) and Indian Institute of Foreign Trade (IIFT), New Delhi, and conducted by Professor Vijay Mahajan, University of Texas at Austin, Professor Dipak Jain, Kellogg School of Management, Northwestern University and Professor Rajeev Kohli, Columbia University, March 16-18, 2000.

INFORMS 1998 Marketing Science Conference, INSEAD, Fontainebleau, France, July 1998.

Attended "The Inclusive Classroom" workshop at UBC, facilitated by Adrienne Chan (Adrienne Chan Consulting Services) and Estelle Paget (Paget Communications), September 1997. The one-day workshop covered issues on managing multi-cultural diversity in classroom teaching.

American Marketing Association (A.M.A.) Doctoral Consortium, July 1997, sponsored by University of Cincinnati, Procter and Gamble, Inc. and A.M.A., USA.

Joint University of British Columbia/University of Washington (Seattle, USA) Marketing Workshop, Spring 1996-1998.

INFORMS 1996 Marketing Science Conference, Gainesville, Florida, USA, March 1996.

Business Schools Festival '94 at I.I.M. Lucknow, India, 1994.

Involved in the organization of Quality Circles Conference hosted by Department of Research and Development, I.I.T. Kanpur, India, 1993.

Attended and facilitated various seminars at Eicher Goodearth Ltd. (New Delhi, Parwanoo, Faridabad, Alwar, Sariska, Indore) during 1991-1992 in the areas of TQM, ISO 9000, JIT, Materials Management, QCO (Quick Change Over), Human Resource Management, and Marketing Management. Involved actively in staff training, and TQM and ISO 9000 certification processes.

Attended computer programming course dBASE III Plus at Adult and Continuing Education and Extension Centre (sponsored by University Grants Commission), Dayalbagh Educational Institute (Deemed University), Dayalbagh, Agra, India, May 22 - June 10, 1989. Achieved "Excellent" grade in the course.

 

ORGANIZATION OF EXECUTIVE DEVELOPMENT PROGRAMMES, SEMINARS, AND WORKSHOPS

1997. Joint Facilitator, Executive Development Program, University of British Columbia. For executives from various organizations of South Korea. Involved in Marketing Strategy Module.

Jointly organized Workshop Series on "Customer Equity" at Faculty of Commerce and Business Administration, University of British Columbia, and moderated its inaugural session, February 1998.

Joint Coordinator of the Executive Development Programme for Small and Medium Enterprises in Kanpur City on "Marketing on the Internet," Sponsored by Small Industries Development Bank of India (SIDBI), Indian Institute of Technology, December 1-2, 2000.

2001-2002. Development of software “Online Music Store: An E-Commerce Simulation Game” for in-class business simulation exercises. 

Instructor for the modules on “Marketing Strategy” and “E-Procurement and Auctions” in the executive development programme of probationary officers of Indian Railways Stores Services (IRSS), October-November, 2004.  

2002-2005. Facilitated setting up of Prof. Vijay Mahajan Gold Medal for Best Graduating MBA Student in Department of IME.



 SPONSORED PROJECTS

·       Parallel Machine Scheduling: Conceptualisation, Algorithms, and Analysis, Sponsored by Department of Science & Technology, Govt. of India under the Scheme of Fast Track Proposal for Young Scientists, 2004-2006. Rs. 4.08 Lakhs (US $ 9070).

·      Optimization Algorithms for Retail Shelf Space Management, Sponsored by All Indian Council of Technical Education (AICTE), Govt. of India under the Scheme of Career Award for Young Teachers, 2004-2006. Rs. 10.50 Lakhs (US $ 23333).

CONSULTING PROJECTS

  • Testing of Software SilverScreener for Macro Scheduling at Pathe, The Netherlands, 2001-02. Rs. 2.25 Lakhs (US $ 5000).

  • Development of Software for Micro Scheduling at Pathe, The Netherlands, 2002-03. Rs. 3.25 Lakhs (US $ 7222).

  • Market Survey for Assessment of Business Potential of Industrial Robotics in India for Bharat Heavy Electricals Limited (BHEL), New Delhi, 2002-03. Rs. 4.94 Lakhs (US $ 10980).

  • Macro Movie Decision Support Services, EWW Entertainment Solutions, USA, 2005-06. Rs. 8.21 Lakhs (US $ 18250).


 Research Interests
  • Mathematical modeling of consumer behavior
  • Marketing of perishable products
  • Dynamic decision models in marketing
  • Decision Support Systems
  • New products marketing
  • Non-profit and social marketing
  • Distribution/supply chain management


Teaching Interests
  • Marketing management
  • Marketing research
  • E-Marketing, E-Commerce
  • Analytical methods in marketing
  • Non-profit and social marketing
  • Operations management, supply chain management, quantitative methods in business

 


 Professional and Academic Experience

2003 onwards –    Member, Senate Post-Graduate Committee (SPGC), Institute Research and Development Committee,                           Management Committee on Endowment Fund (MCEF), Executive Committee, SIDBI Innovation and            Incubation  Center (SIIC).

June, 2001             Visiting Researcher, Erasmus Research Institute of Management, Rotterdam School of Management, Erasmus University, The Netherlands

Jan-Apr, 2001       Tutor, Department of Mechanical Engineering, Indian Institute of Technology, Kanpur, for the course Technical    Art 202.  

October, 2000       Invited Member, Annual Meeting of Executive Body of Operations Research Society of India (ORSI) at IIT Kanpur,

Spring, 2000         External Expert for the selection committee for the post of Research Assistant in Computer Aided Manufacturing Division, Department of Mechanical Engineering, Indian Institute of Technology, Kanpur, India.

 

April, 1999            Assistant Professor, Industrial and Management Engineering, Indian

- present                Institute of Technology, Kanpur, India.

December,  1997 Joint Facilitator, Executive Development Program, University of British  Columbia. For executives from various organizations of South Korea.  Involved in Marketing Strategy Module.

1997                      Lecturer, University of British Columbia. Independently designed and taught undergraduate level (B. Comm. 3rd year) course Introduction to Marketing in the first semester.

1994 -1998           Research Assistant and Teaching Assistant, University of British  Columbia, Vancouver, Canada.  For Professors Charles B. Weinberg, S. Siddarth, Bernhard Schwab.

1992 - 1994         Research Assistant and Teaching Assistant, Indian Institute of  Technology, Kanpur, India. For Professor Ravindra K. Ahuja.

1991 - 1992         Graduate Engineer Trainee (Executive), Eicher Goodearth Ltd., New Delhi, India. Posted at Eicher Tractors Ltd., Alwar, Rajasthan, India. Involved in the Modernisation Cell of the Projects Department.

Summer, 1990     Vacational Trainee, TELCO, Jamshedpur, India. Joined after the third year of engineering. Involved in the Gear Box assembly line of the Engine Division.

 

VOLUNTARY POSITIONS

Ad-hoc Reviewer for

  • Manufacturing and Services Operations Management
  • Marketing Science
  • Management Science
  • Annals of Operations Research
     

Reviewer of Marketing Strategy for the Proposal: Strategy for Marketing the Energy Efficient Cupola and Pollution Control System Among Small-Scale Foundries, by Tata Energy Research Institute (TERI), New Delhi. 

Session Chairman in the Technical Session on “E-Commerce and Information Technology” in APORS-2003 International Conference, New Delhi, India, December, 2003.


 Courses Taught

Title Year Level Institution

Decision Models for Marketing

2005
M. Tech, MBA, PhD

IIT, Kanpur, India

E-Marketing

2000, 2002, 2004 M. Tech.,
B. Tech.,
M.S. (Various Disciplines),
MBA
IIT Kanpur, India

Marketing Research
(Independently developed)

2002-2003 MBA IIT Kanpur, India

Probability and Statistics

2001 M. Tech IIT Kanpur, India
Marketing Management (Independently developed) 1999-2000, 2002 M. Tech., B. Tech. (Various Disciplines),
MBA
IIT Kanpur, India
Operations Research for
Management
1999,2000, 2002-2003 M. Tech., B. Tech., M.Sc. (Various Disciplines) IIT Kanpur, India
Introduction to Marketing 1997 B. Comm. UBC, Canada



ADMINISTRATIVE RESPONSIBILITIES HANDLED

 
Convener, Department Post-Graduate Committee (DPGC), Department of Industrial and Management Engineering, IIT Kanpur, 2003.

External Examiner for PhD Thesis, Indian Institute of Management, Bangalore, 2003.
Treasurer, Alumni Association, IIT Kanpur, 2002-2004.

Member, Joint Management Entrance Test (JMET), Indian Institute of Science, Bangalore, 2002.

External Examiner for M. Tech. Theses, Department of Mechanical Engineering, Indian Institute of Technology, Kanpur, 2000, 2002, 2003.

Representative of Department of IME, IIT, Kanpur for the selection of sponsored candidates from TELCO, Lucknow for M Tech Programme.

Center Representative from IIT Kanpur, Allahabad Center, Joint Entrance Examination (JEE) for admission to Indian Institute of Technology, December, 2000, 2001, 2003.

Member, Award Selection Committee, Cadence Gold Medal for Best Post Graduate Student, Indian Institute of Technology, Kanpur, 2000, 2002.

Internal Examiner for M. Tech. Theses, Department of Industrial and Management Engineering, Indian Institute of Technology, Kanpur, 2000, 2002, 2003.

Seminar Coordinator, Department of Industrial and Management Engineering, Indian Institute of Technology, Kanpur, 1999, 2000, 2001, 2003.

Representative Member, Computer Center Coordination Committee (CCCC), Indian Institute of Technology, Kanpur, 1999-2000.


 Theses Supervised
Sumit Raut. PhD (IME), IIT, Kanpur. 2001-till date. Title – Algorithms for Solving Dynamic and Complex Management Problems.
Asmita Shukla. PhD (HSS), IIT, Kanpur. 2004 (Joint supervision). Title – Flow in Online Shopping Environments
Amit Rana. M. Tech. (IME), IIT, Kanpur. 2003-2004. Title – Testing of Algorithms for Micro Planning of Retail Space Management in Motion Picture Industry.
Vaibhav Dobriyal. M. Tech. (IME), IIT, Kanpur. 2003-2004. Title – Heuristic Approaches and Empirical Analysis for Micro Planning of Retail Space Management in Motion Picture Industry.
Anand Sabale. M. Tech. (IME), 2002-2003. Title - Yield Management: Modelling, Analysis and Implications.
Sharad Mittal. M. Tech. (IME), 2002-2003. Title - Pioneering Advantage: Conceptualization, Proposition, and Analysis.
Shailendra Deshmukh. M. Tech. (IME), IIT, Kanpur. 2001-2002. Title - Online Music Store: An E-Commerce Simulation Game.
Mukesh Basandani. M. Tech. (IME), IIT, Kanpur. 2001-2002. Title - Algorithms for Macro and Micro Planning of Retail Space Management in Motion Picture Industry.
Makarand Moholkar. M. Tech. (IME), IIT, Kanpur. 2000-2001. Title - Modeling and Heuristic Approaches to Retail Space Management in Complex Environements.
Ram Krishna. M. Tech. (IME), IIT, Kanpur. 2000-2001. Title - Modeling and Analysis of Web-based Involvement.
Pankaj Khairnar, M. Tech. (IME), IIT, Kanpur. 1999-2000. Title - Product Diffusion under Conditions of Scarcity: Modeling, Analysis, and Applications
Sudhir Saxena. M. Tech. (IME), IIT, Kanpur. 1999-2000. Title - Modeling and Implementation of a Decision Support System for a Theater Chain in The Netherlands.


PRESS COVERAGE

  • INFORMS, January 4, 2000
  • CBC (Canadian Broadcasting Corporation) radio, January 13, 2000
  • Reuters/Variety, January 18, 2000
  • Financial Post (National Post) Canada, January 19, 2000
  • News & Views: An information source for the goings-on in the Canadian film exhibition industry, January 26, 2000
  • Financial Post Canada, January 6, 2001


REFERENCES

Charles B. Weinberg

SMEV Presidents Professor in Marketing

Sauder School of Business,                  

University of British Columbia, 2053 Main Mall,  Vancouver, B.C., Canada V6T 1Z2

                                                 Tel: 001- 604-822-8327

                                                 E-mail:  charles.weinberg@sauder.ubc.ca

 

Jehoshua Eliashberg

Sebastian S. Kresge Professor of Marketing; Professor of Operations and Information Management,

Wharton School of Business

University of Pennsylvania

Philadelphia, PA 19104-6371, USA

Tel: 001-215-898-5246

                                                E-mail: eliashberg@wharton.upenn.edu

 

Berend Wierenga 
Professor of Marketing, Scientific Director of the Erasmus Research Institute of Management (ERIM)
Rotterdam School of Management
Erasmus University
P.O. Box 1738
3000 DR Rotterdam
The Netherlands
E-mail: bwierenga@rsm.nl
Tel: 0031-10-408-1969